What is SEO?

To put it simply, search engine optimization (SEO) is the process of making your website more visible in search results. Google and other search engines use sophisticated algorithms to find, rank, and display websites in their search results. The goal of SEO is to make sure your site shows up for the kinds of searches that matter most to you.

Why does SEO matter?

When you’re putting together a marketing strategy for your business, you have to think about where your customers are spending their time looking for products and services like yours. And if you’re like most businesses today, most of your customers go online when they need something new. They might look on social media first, but eventually, they’ll turn to a search engine—and if they don’t see your website there? They will go to one of your competitors.