Why Is AI Search Important?
As search engines and chatbots increasingly summarise the web for users, they become the new gatekeepers of reputation. Understanding how AI-driven search works is essential if you want your brand, or your clients’ brands to stay visible, credible, and accurately represented.
This 90-minute workshop gives PR and communications teams a practical introduction to how artificial intelligence is changing online visibility and reputation. You’ll learn how AI-driven search tools like Google’s AI Overviews, ChatGPT, Gemini and Perplexity are changing the way stories, brands and people are discovered online and what you can do to stay visible, credible and accurately represented.
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What AI-driven search is and how it works
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How AI changes what people see about your brand
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What this shift means for PR and communications
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Practical steps to stay visible in an AI-first world
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Opportunities AI creates for PR teams
Join our live online workshop on 14th January 2026 at 10am.
This session is perfect for PR teams, communications professionals and brand managers who want to stay ahead of this major shift.
£65.00 per person
1:1 In Person Training Option – Tailored to Your Business.
If you want deeper, hands-on support, you can also book tailored 1:1 training for you or your team. This personalised session focuses on your specific brand, challenges and goals giving you customised guidance, examples and strategies to help you stay visible, strengthen your reputation and make the most of AI tools in your day-to-day work. Ideal for teams who want focused, actionable direction for their organisation.