AI, Search & What PR Teams Need to Know!

An Introduction to AI-driven search!

Learn how artificial intelligence is transforming Google Search, media discovery, and online reputation and what PR professionals can do to stay visible, credible and to help their clients. Designed for communications teams, PR specialists, and brand managers who need to understand how AI-generated results are changing.

Why Is AI Search Important?

As search engines and chatbots increasingly summarise the web for users, they become the new gatekeepers of reputation. Understanding how AI-driven search works is essential if you want your brand, or your clients’ brands to stay visible, credible, and accurately represented.

This 90-minute workshop gives PR and communications teams a practical introduction to how artificial intelligence is changing online visibility and reputation. You’ll learn how AI-driven search tools like Google’s AI Overviews, ChatGPT, Gemini and Perplexity are changing the way stories, brands and people are discovered online and what you can do to stay visible, credible and accurately represented.

What AI-driven search is and how it works
Difference between GEO and SEO
How AI changes what people see about your brand
What this shift means for PR and communications
Practical steps to stay visible in an AI-first world
Opportunities AI creates for PR teams

The Role of PR in GEO Marketing

Join us on 21st October at 10am and explore the role PR plays in AI search.

This online workshop is perfect for PR teams, communication professionals and brand managers who want to stay ahead. The seminar explores how Public Relations supports Generative Engine Optimisation (GEO) by building brand authority, credibility, and visibility across trusted online sources. It will examine how media coverage, thought leadership, expert mentions, and digital PR can increase a brand’s chances of being recognised, cited, and recommended by AI-powered search engines and platforms.

£55.00 per person

1:1 In Person Training Option – Tailored to Your Business.

If you want deeper, hands-on support, you can also book tailored 1:1 training for you or your team. This personalised session focuses on your specific brand, challenges and goals giving you customised guidance, examples and strategies to help you stay visible, strengthen your reputation and make the most of AI tools in your day-to-day work. Ideal for teams who want focused, actionable direction for their organisation.