What is the Google Search Console?

Often when speaking with businesses who want to improve how they are ranking online I mention the Google Search Console, a free product from Google which provides you with a wealth of information. They often reply ‘What is it?’.  I’ve pulled together a brief overview of what GSC is and how it is important to your business.

What is the Google Search Console?

Google Search Console is a free platform from Google that provides you with different tools and insights on how your website is performing on the search engine. It is really useful in helping to improve visibility and how you are found online.

What is the different between Google Analytics and Google Search Console?

The Google Search Console and Google Analytics are two free tools from Google which are really valuable when it comes to your website and SEO strategy. Google Analytics is a platform which focuses on users, providing data on those people who visit and interact with your website. Were the Google Search Console is different from Google analytics is that it is search-engine focused. It is platform that provides you with different tools and insights that can help you improve visibility and how you are found on Google.

Why should I set it up?

Put very simply, Google Search Console helps you monitor, maintain and optimise your website’s organic performance.  This is the free traffic to your website and something all businesses strive to grow!

Here are just some of the reasons you should use the Google Search Console:-

  • Find search queries that drive traffic
  • Find how well all your pages rank
  • Add sitemaps
  • Locate errors that need fixing
  • Make your site more mobile friendly
  • Monitor your Web Vitals
  • Monitor Link Reports
  • Crawl Your Website

Like to find out more about getting started with Google Search Console? Get in touch today!

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