Hello is anyone there? Where are all the sales? Where has all the traffic gone?
All to often I meet businesses who have invested in beautiful websites, they have invested time and money making sure their brand looks amazing online. They hit ‘Launch’ and sit back and wait…. They wait and wait and wait and are left sadly disappointed when the masses don’t flock to visit the new website.
So how do you generate website traffic?
Good News … there are lots of things you can do to help get yoru website out there.
- This one is so obvious; we’re going to look at it first. Paid Advertising. Advertising via search ads, display ads, shopping ads, video ads or social media advertising is an effective strategy to drive traffic to your website.
- SEO, advertising might be the obvious one but organic traffic is gold! The free traffic to your website that naturally comes from Google. Invest time on a strong SEO strategy, it will pay off in the long run. Look beyond short keywords, do your keyword research and look at longtail search terms, link building, video and images on your website. Develop a strong content plan around your keywords and invest time in implementing this.
- Get Social, you cannot under estimate how important good social media is. A good content strategy build brand awareness and can drive brand loyalty and well put together ad campaigns can really drive traffic and revenue.